Karen Faust
karen@faustintel.com
T 708.305.0727
F 708.488.0971
415 Park Ave. Suite F
River Forest, IL 60305

About Us

We are your primary research experts: a group of seasoned professionals who specialize in conducting primary research and delivering it in a way that makes sense – so that you can make great business decisions.

Primary Research Experts

Primary research findings set you apart by giving you information that is not commonly held by your rivals. And no one brings you this information better than we do.

Primary Research Experts

When conducting direct interviews, we know how to quickly build rapport with key sources, construct strategic conversations, and elicit relevant information. When making expert observations we have the intuitive skill to scan a complex environment, recognize important information and discard the rest.

Our People

Our people come from a variety of professional backgrounds, combining deep industry expertise with strong primary research capabilities. Many of our primary research specialists are former journalists. Each has at least a decade of experience in the market research and competitive intelligence fields and is fully dedicated to your project success.

This intensive level of experience is virtually unparalleled in the industry, and gives us an edge when seeking sensitive information. Whether it is conducting competitive intelligence interviews, talking to shoppers along their path to purchase, or making expert retail observations - we know primary research.

Learn more about how we use primary research to help our clients make great business decisions by reading some of our case studies.

Leadership

Portrait of Karen Faust, Principal, Faust Market Intelligence
Karen Faust, Principal
Faust Market Intelligence
Founder and President, Karen Faust, has built Faust Market Intelligence into a world-class provider of market research and competitive intelligence services. Ms. Faust is a seasoned professional with over 20 years of competitive intelligence experience. She has managed projects ranging from $5,000 to half a million dollars across industries including consumer packaged goods, food and beverage, information technology, manufacturing, finance, food service, and life sciences.

Ms. Faust provides strategic leadership for the company, hand selects all new projects and works directly with each client to deliver the kind of intelligence that leads to great business decisions. She seeks to understand the 'questions behind the questions' motivating every research assignment so that the information obtained will truly help her clients make great decisions.

To find our more about Ms. Faust and read some of her thoughts about competitive intelligence, market research and great decision making – check out her blog, or sign up for her newsletter, the Market Research Advisor.

Our Clients

Our clients are Fortune 500 companies both in the United States and around the world. Many manage familiar household brands or work in the creative agencies that support them, while others are world-class business-to-business providers.

They are leaders across industries including consumer-packaged goods, food and beverage, information technology, manufacturing, finance, food service, and life sciences.

They are key managers working in marketing, operations, distribution, new product development, R&D and many other areas of organizations. Learn more about how we help our clients make great business decisions by reading some of our case studies.