Karen Faust
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Industry Articles

Six Tips for Speeding Up Decision-Making at Your Organization – Turn Competitive Intelligence Insights Into Action

"Strategic decision-making is the top-rated purpose of market intelligence insights, according to 96% of respondents in the Market Intelligence Trends 2020 survey by M-Brain." - M-Brain, August 18, 2015

What Data Can't Tell You About Customers

"Across industries, companies are using the vast amounts of user-generated data to guide innovation of new products and services. But data mining does not equate to developing "customer intelligence." - Harvard Business Review, August 27, 2012

The Evolution of Shopper Marketing

"In each era, the tools and data available drive the strategy for nurturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways." - Quirk’s Market Research Media, July 2012

How to Use Competitive Intelligence to Gain an Advantage

"Some savvy (and perfectly legal) snooping—otherwise known as competitive intelligence—can drive your strategy, soothe your fears about the future, and give your company a competitive edge." - Inc. Magazine, April 2011

Industry Associations

SCIP: Strategic and Competitive Intelligence Professionals

Dedicated to the field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors).

PMA: Promotion Marketing Association

Dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands.

POPAI: Point of Purchase Association International

An international trade association dedicated to the work of marketing at retail.

IAA: International Advertising Association

The world's only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media.

MSPA: Mystery Shopping Providers Association

The largest professional trade association dedicated to representing the customer experience metrics industry worldwide; operates globally with regions in North America, Europe, Asia/Pacific and Latin America.

MSPANA: Mystery Shopping Providers Association, North America

Dedicated to representing the customer experience metrics industry in North America.

AMA: American Marketing Association

The leading organization for marketers, AMA is the trusted go-to resource for marketers and academics.

BMA: Business Marketing Association

The pre-eminent service organization for professionals in the business-to-business marketing and communications industry.

AIPMM: Association of International Product Marketing and Management

Promotes worldwide excellence in product management education, providing valuable content, training, education, certification and professional networking opportunities.

ASP: Association for Strategic Planning

Professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations.